Denotation and connotation

 Point: the print advert communicates to the audience using an impoverished child The image of the child is being used to draw the audiences attention to the crisis the phrase "dig toilets not graves" could suggest that people are preparing to dig graves because of the dirty water instead of toilets

Evidence: the brand or charity water aid is known for raising money to give people and children clean water 

Terminology:  they have used enticing heartbreaking language to make  people feel guilty when they see the ad and attract them to donate

Analysis: they are doing their best to  make sure people feel guilty and donate to the children for fundraising and suggest they they shouldn't be digging graves just because  they don't have access to clean water 

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